How to optimize your website

Website Optimization is a complex issue, but it must be known to any employer wishing to succeed online.

According to the dictionary of the Spanish Royal Academy, optimizing is to find the best way to carry out an activity. Therefore, optimization of your website would make it comply best with each of its functions.

Recall that if a site is intended only for success in the Search Engines, better known as search engines will not be successful with users and the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users do not find, therefore, not sell. In conclusion, a successful web site must comply with its duties unfailingly related to Search Engines such as those related to usability from site visitors.

We have said that anyone wishing to succeed in the Internet market, you should make a website that is a true “virtual branch.” Ie, it must be an extension of your company and function as a local online. For this, the site must achieve the objectives for which it was created, it must be compatible with the principles and policies of the Company, be functional and actually convey useful information to its users.

To specify a site that complies with the characteristics listed above, you must be using a Web Optimizer know how the site should work and how to achieve it.
While we know what we need, we do not know how. The optimization process is not fully structured, but could result in the following steps:

1) Analysis of the competition.

A competitive analysis will help us to know what strategies people are using “quarrel” with our company to win the segment. Through this research we can understand their keywords, their advantages and weaknesses. This copy does not mean that all its attributes, but watching you learn. Learn about our competitors will be very useful to know where we can fight and how we should improve.

2) Survey of Keywords.

Through a detailed study we can know the keywords in place and mostly used by the audience that his company will target. Getting on keywords is a vital step for the success of its “virtual office” as they carried their visitors from search engines or search engines to your website.

3) Development of a database for the site.

We must improve the site pages, and starting from scratch, create them. This step optimizes both HTML coding (headings, metatags, etc..) And “site architecture” (internal structure of links to Web pages that compose your site) as the graphical interface of the website (content and design). Recall that a site that has a great design but not the content it offers its visitors need is a sterile site.

4) Incorporation of keywords.

Once you choose the most effective keywords, we must place on our website. These should appear in the most important pages (Home Page and Services page) and in the measure. A repetition of the excessive lead in some Search Engines to erase from their site.

5) Review and building links.

Acquire high-quality links pointing to your website generates 95% success to get high rankings in Search Engines. Although rated to increase in the search engines is also important to have a large number of links pointing to your pages, we see that the truly important is the quality and degree of the same relationship with your site.

6) Measure the results.

Through various methods you can tell if your site traffic has increased after the optimization. Also, obviously if you will notice the presence on the Internet is giving better results in terms of sales since the Optimizer “he threw hand” to your website. If properly complied with their professional work, you will notice the good results.

7) Maintenance of the site and its contents.

Remember that the last step is the longest and perhaps most important. Once your website is ready and positioned in the search engines to be maintained. If not fed by updated and interesting content for its users and does not make the necessary changes so that they like, the previous optimization has been a waste of time and money.

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Top 10 Don’ts for SEO Copywriting

Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts.

There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy.

1. Don’t shove as many keyphrases into the copy as humanly possible. It’s not about the sheer volume of search terms you include. Yes, Google and other engines should be able to follow what the page is about. Yes, engines are looking to match a searcher’s query with search engine optimized content on your web pages, but which pages land at the top is decided through a series of calculations far more complex than any simple ratio. When you overload copy with keyphrases you sacrifice quality and user experience.

2. Don’t lose site of balance. If SEO copywriting isn’t about the percentage of keywords within the copy, then what is it about? Balance. You have two audiences with SEO copywriting: the search engines and your site visitors. But surprisingly, the balance doesn’t come with serving both masters well. The balance comes in how much you cater to the engines. You see, your site visitors always come first. However, if you write with too little focus on the engines, you won’t see good rankings. If you put too much focus on the engines, you’ll start to lose your target audience. Balance. Always balance.

3. Don’t let someone else choose the keywords. If keyword research isn’t a service you offer, an SEO firm, keyword specialist or some other professional that your client hires will have to conduct the research. Don’t just accept keyphrases these folks toss your way. Ask to see the entire list with recommendations as to which terms would be best strategically. Then you, as the professional writer, can decide which will also work best within the copy.

4. Don’t sacrifice flow for numbers. This is a follow-up to number three and is a major issue with bad SEO copywriting. SEOs or clients sometimes insist on using hacked-up search phrases that simply don’t work in a normal sentence. An example? “Candies samples free.” Many copywriters will just grin and bear it, sacrificing quality and flow for the sake of competitive values or other numbers. The result is often some obnoxious sentence like, “If you’re looking for candies samples free, you’ve come to the right place!” Forcing a phrase into the copy at all costs never turns out well.

5. Don’t use keyphrases that don’t apply to the page. If you operate a site about wedding receptions, don’t try to force a search term about wedding dresses into the copy just because it pulls a lot of traffic. (A) Unless you sell, alter or design wedding dresses, it won’t be applicable. (B) Even if you manage to get the page ranked well for the phrase [wedding dresses], once the visitor clicks to your site and realizes you have nothing to do with wedding dresses, they will leave. It’s a waste of time and effort and it creates a poor user experience.

6. Don’t use misspellings and correct spellings on the same page. I fully understand that the misspellings of keyphrases can be valuable search terms. However, to mix correct spellings and misspellings within the same page of copy looks like you’ve got a bunch of typos in the content. It’s just not professional. Some writers will go for the old, “We rent limousines (sometimes spelled limosenes) for the most affordable prices in town.” I don’t care for that approach. It’s just not natural. Would you ever see brochure or newspaper copy that reads that way? I think not.

7. Don’t use keyphrases the exact same way every time. This is how we end up with horrible SEO copy that sounds like a 4th grader wrote it. (See #4.) There are lots of ways to use keywords in copy, not just one. In order to sound natural, you have to get creative with your keyphrase use. One way is to break up phrases using punctuation. Since search engines don’t pay attention to basic punctuation marks, you can easily write something using the search term [real estate Hawaii] that reads like this: “Currently there is an impressive selection of available real estate. Hawaii listings can be.” See? “Real estate” is at the end of the first sentence and “Hawaii” is at the beginning of the second sentence. The engines ignore the period so there’s no problem.

8. Don’t use all types of search phrases for every situation. There are many ways in which this “don’t” applies. One quick example is that of an ecommerce site. It wouldn’t be advisable to use specific, long-tail keyphrases on the home page of your site. They are much too specific in most cases and are better suited for individual product pages. Broader terms are typically best for an ecommerce home page. If you don’t understand the best applications for the various types of keywords, you’re likely to have lackluster results.

9. Don’t neglect ALT tags/image attributes. These tags are the ones associated with images on your pages and they carry a good deal of weight especially if the image is used as a link. The ALT text counts the same as anchor text in a text-based link. Depending on a few different factors, ALT text may be a good place for those misspellings mentioned in #6.

10. Don’t forget the chain of protocol. There’s a method to the SEO copywriting madness. The idea is not to get as many different keyphrases onto a page as possible. Just the opposite, in fact. Rather than having 12 different search terms used only one time each, you need to use two to four keyphrases (depending on the length of your copy) per page. The title, META tags, ALT tags, other coding elements and on-page copy need to support each other as far as keyphrase use goes. Your goal is to let the engines know that you have original, relevant content about a narrow topic.

Unless you have an exceptional number of back links built up, just mentioning [dark chocolate], [chocolate strawberries], [chocolate chip cookies], [chocolate cake], [chocolate desserts], [organic chocolate] and [chocolate cheesecake] once each on a web page isn’t likely to do a lot of good. Instead, pick two or three terms which are closely related and use them several times each along with mentioning them in your tags.

When you avoid making common mistakes, you’ll find your SEO copywriting flows much better, is more natural-sounding and ranks higher, too.

About The Author
Need help with SEO copywriting? Karon Thackston has written 3 excellent books to help you learn keyword optimization techniques. Visit CopywritingCourse.com today and click to the Order page for details.