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Month: July 2014

Today’s digital world explained by Facebook

July 11, 2014April 8, 2019 admin

A few days ago, I attended a Facebook event in Paris. Besides their amazing offices, the foosball tables, and the snacks, the speakers intervened on a very relevant topic: the challenges of measuring efficiency on the web. It is challenging for both marketers and data analysts and researchers. Customers and… Read more“Today’s digital world explained by Facebook”

Pokémon Go : a new social phenomenon

July 3, 2014April 8, 2019 admin

‘A man dies in a car crash trying to catch Pikachu’, or people going into other people’s homes and gardens to catch some rare pokemon specie, or even people quitting their job to become pokemon trainers. This augmented reality mobile application forced all the couch potatoes to go outside and… Read more“Pokémon Go : a new social phenomenon”

Questions You May (Still) Have About Content Marketing

July 1, 2014January 20, 2020 admin

Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I was already practicing it (aka inbound marketing as it is known today) 22 years ago. But as Lyman Bryson once… Read more“Questions You May (Still) Have About Content Marketing”

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