If you are looking to sell products online, whether that’s clothing, jewellery or anything else, content is important.Valuable, great content creates trust, builds your brand and helps you stand out from the crowd of other e-commerce stores. Content marketing can draw in prospects, it can convert these prospects into customers and most importantly can close more deals and create more sales for your ecommerce store. Content is the big buzz word in digital marketing at the present, as everyone is saying “content is king” (I even feel cliché for saying it). But, content has become the most important part of digital marketing, and should be the backbone of your e-commerce marketing too.
Content Marketing and E-commerce
Here are a few reasons how a proper content marketing strategy can give you e-commerce success:
- Improve user engagement, increase your customer base and build important relationships between your current customers and your brand.
- Raise awareness of your brand.
- Improve your ranking in search engines, target keywords with your content to find customers who are searching for products just like yours.
- Provide support and help. Create useful content like how-to’s, user manuals and guides. And don’t forget to promptly answer customer queries.
- Enhanced social reach, share content through social media to reach a larger audience.
What content should you be creating for your e-commerce store?
This can depend on your industry, what products you sell and your target market. This is a point you must remember, not just for content marketing, but it is the #1 rule in marketing, know your market, before creating any content, know who your current customers are, know who your potential customers are, and make sure your content is optimised for them.
So here are 5 ways to use content marketing for e-commerce store success.
Set a Goal
Before creating your content marketing strategy, you should set goals, for both each piece of content and overall. Set something to aim for, whether that is increasing overall sales and customers, gaining new email subscribers or even just engaging or helping your current customers. Having a goal will help you create content for a specific cause.