How to Improve Your LinkedIn Marketing Techniques

When was the last time you revised your LinkedIn marketing techniques? Are your current tactics working as well as you would like? LinkedIn has become the most powerful medium for connecting professionals throughout the world. In fact, it has over 400 million members. That means there are astounding opportunities for innovative marketing techniques. How can you tell if your LinkedIn marketing is working? In order to achieve long-term success, you need a consistent LinkedIn strategy. This is not about a quick fix. You have to put in some time and effort. Here are tips to improve your LinkedIn marketing techniques.

Think of LinkedIn as a marketing tool

LinkedIn is more than just about connecting with your coworkers and colleagues, then calling it a day. It is a hub where people visit to find out more about your company and you. If you are looking for new vendors or trying to drum up new business, you can bet your contacts will look you up on LinkedIn. So, think of it as a marketing tool. Your LinkedIn company page should be an extension of your “About Us” page on your website. It is more than just a biography. It is a way to entice visitors and prospects to click through to your company website.

LinkedIn defines your contemporary professional identity

Long gone are the days when only employers saw your resume. It is now available for the world to see. When a potential customer researches your site, your profile might be one of their first stops. What kind of impression do your profile make? LinkedIn gives you a platform to establish yourself as an expert, build upon your relationships and expand your influence. It is also where you can bring in new customers and clients. It is important to look at your profile as an essential piece of your marketing tool box.

Complete your profile

It is amazing to think that around 50 percent of all LinkedIn profiles are incomplete. Especially when it takes less than an hour to do so. The reason you should complete your profile is because complete profiles are 40 times more likely to receive opportunities. Once you complete your profile, you are in the top half of all LinkedIn users. Here is what you need:

  • Educational background
  • Profile photo, industry and location
  • Current work position and description
  • Last two work positions
  • At least 50 connections
  • Skills