LandingPage Load Time Factor

This Article is an extract of a post on official Adwords Blog,
According to them, the Landing Page Lode time is a big factor in Advertising apart from its quality. Its true. A visitor will look for unique content on the subject he is seeking informations.
They will just close the window if it takes time to load a page. So, Advertisers should make a landing page which contains unique informations and loads fast as well.