A few days ago, I attended a Facebook event in Paris. Besides their amazing offices, the foosball tables, and the snacks, the speakers intervened on a very relevant topic: the challenges of measuring efficiency on the web. It is challenging for both marketers and data analysts and researchers. Customers and… Read more“Today’s digital world explained by Facebook”

‘A man dies in a car crash trying to catch Pikachu’, or people going into other people’s homes and gardens to catch some rare pokemon specie, or even people quitting their job to become pokemon trainers. This augmented reality mobile application forced all the couch potatoes to go outside and… Read more“Pokémon Go : a new social phenomenon”

Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I was already practicing it (aka inbound marketing as it is known today) 22 years ago. But as Lyman Bryson once… Read more“Questions You May (Still) Have About Content Marketing”

Choosing a domain name seems straightforward, but there are actually many things to consider before you register your business’s website. And while domain names usually aren’t terribly expensive, it can be a real hassle to try to reroute all of your webpages to a new address later on, should you… Read more“Don’t Make These Mistakes When Choosing a Domain Name”

Now it’s my turn to write an article about Virtual Reality. That new concept everyone is so excited about is making me curious. I see it everywhere, in stores, on social media, on TV, and even at the office: the other day, my colleague gave me a virtual reality cardboard headset. I… Read more“Virtual Reality : a revolution for e-commerce”

Digital marketing tools have brought marketing a long way since the days of placing a phone book ad, and nowhere is this progress more useful – and more underused – than in the marketing of professional services. “Professional services” refers to those companies and people who sell their time and… Read more“6 Digital Marketing Challenges and how to overcome them”

A few months ago, Michael Kohen, Co-founder and COO at Wonder visited our offices in Paris, all the way from New York. Yann Gourvennec discussed with him about search and its future: is search better when don through search engines such as Google, or through the help of humans?Today, when one… Read more“Reversing innovation: from search engines to human search engines”

Web technologies started shining a few years ago. Now, they are being used in a lot of fields. This article focuses on the financial industry. It clearly describes how it started implementing web technologies. Probably a lot of you have heard about Bitcoins. Some do not really understand how it works, but they… Read more“Blockchain: a disruptive technology for the financial industry”

Cecile Demailly, a consultant in organisational change within large companies, built a survey to better understand how middle management cope with digital transformation. The latter is a phenomenon that is touching all the industries. Yes, it brings changes. That’s why disruption is also a keyword that you might have came… Read more“Middle management Versus digital transformation”