Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I was already practicing it (aka inbound marketing as it is known today) 22 years ago. But as Lyman Bryson once… Read more“Questions You May (Still) Have About Content Marketing”

Choosing a domain name seems straightforward, but there are actually many things to consider before you register your business’s website. And while domain names usually aren’t terribly expensive, it can be a real hassle to try to reroute all of your webpages to a new address later on, should you… Read more“Don’t Make These Mistakes When Choosing a Domain Name”

Now it’s my turn to write an article about Virtual Reality. That new concept everyone is so excited about is making me curious. I see it everywhere, in stores, on social media, on TV, and even at the office: the other day, my colleague gave me a virtual reality cardboard headset. I… Read more“Virtual Reality : a revolution for e-commerce”

Digital marketing tools have brought marketing a long way since the days of placing a phone book ad, and nowhere is this progress more useful – and more underused – than in the marketing of professional services. “Professional services” refers to those companies and people who sell their time and… Read more“6 Digital Marketing Challenges and how to overcome them”

A few months ago, Michael Kohen, Co-founder and COO at Wonder visited our offices in Paris, all the way from New York. Yann Gourvennec discussed with him about search and its future: is search better when don through search engines such as Google, or through the help of humans?Today, when one… Read more“Reversing innovation: from search engines to human search engines”

Web technologies started shining a few years ago. Now, they are being used in a lot of fields. This article focuses on the financial industry. It clearly describes how it started implementing web technologies. Probably a lot of you have heard about Bitcoins. Some do not really understand how it works, but they… Read more“Blockchain: a disruptive technology for the financial industry”

Cecile Demailly, a consultant in organisational change within large companies, built a survey to better understand how middle management cope with digital transformation. The latter is a phenomenon that is touching all the industries. Yes, it brings changes. That’s why disruption is also a keyword that you might have came… Read more“Middle management Versus digital transformation”